Logic By Design

Jan 17Screens are getting bigger… and smaller

When I first started building web sites 10  years ago, most people had 15-17″ monitors and the screen resolution was 800 pixels by 600 pixels. Since this was the most common resolution, you would make this the baseline for your design. Looking back on this now, things were so easy – you designed for one resolution and didn’t really have to worry. As the years have gone by the screens have grown, as has the baseline, now we are designing for around 1,000 pixels wide.  The problem today is there are so many different ways a user could  view our site – they might be on a 24″ screen, a 13″ laptop, or from their mobile device. So, the same site that supports the 1,920 pixel-wide resolution will have to deal with the same user that has an iPhone with a 480 pixel width.

Here are a few tips to deal with the different ways your site will be viewed:

Background Size

Make sure your background repeats properly or is big enough so it fills most of the screen of the higher-end displays.

There are a couple different techniques to handle backgrounds. The two we most commonly use would be to create a repeatable background along the x-axis with a solid color that sits below for the longer pages. The alternate to this that is becoming more common is to use a large non-repeatable image that takes up most of the screen.

Page Fold

Don’t forget that, as a designer, just because you have a 30″ monitor doesn’t mean the site’s audience does; more likely they don’t, so consider the page fold. It has become fairly popular to build sites with large marketing headers. On large monitors these sites look beautiful, but small, mobile laptops are becoming increasingly popular, and these large header typically take up most of the vertical space, the page fold. A friend of ours, Mike Gowen, recently commented about this. I thought Mike summed it up best with the following: “Content that is not in immediate view is always going to be viewed less than content in immediate view especially if an extra action is needed to view it, such as scrolling.” Our advice is to keep your goals in mind when you are designing your site. If your goal is to get users to book a stay at your resort, it is a good idea to make sure the call out to book is visible while they are looking at the beautiful images of the resort in the header.

Mobile Version

Have a mobile version of your site. The mobile market is exploding, and assuming no one is going to be viewing your site on their mobile device is silly. Visitors could be looking up an address to your store, a telephone number to call, or the time of an event. Having a mobile version can be as simple as a single page that shows contact information. Here is one way to handle it: include a this php script, and then the following code.

include('mobile_device_detect.php');
$mobile = mobile_device_detect();
 
if ($mobile) {
header( 'Location: http://yourdomain.com/mobile' ) ;
}
Design
HTML/CSS
iPhone
Mobile
UI Design
  • http://www.petebernardo.com/ Pete

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  • Pete

    Testing the reply System

  • John

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  • Phil Glen

    Nice words of wisdom, but on my 27″ iMac your backgrounds come to a rather abrupt ending…

  • http://www.petebernardo.com/ Pete

    It is a funny thing you mentioned that, we tried to figure out a way to fade the sides properly but it is not as simple as using png because the image as png was coming out to some around 3MB but we changed it a little bit to cover the really large monitors. We still need to do the inner pages but the main banner should be covered now.

    Thanks for commenting!

  • http://twitter.com/nicksatkovich Nick Satkovich

    Good post (and great site, I love the use of jQuery!) but… I don't fully agree with the “Page Fold” and “Mobile Version” paragraphs.

    I don't think page fold should be stressed (as in putting EVERYTHING above the fold) as much as it is. Now as you referenced an oversized marketing header not being a great idea, I totally agree. Check out this article: http://iampaddy.com/lifebelow600/

    Now, the Mobile Version I think is a big no-no. Mobile web browsers like Mobile Safari are bringing a full internet experience to people and I don't believe that experience should be disturbed with having a “Mobile Verison” of your site. Especially is true with devices like the iPad coming out.

    Ok, that is all!

  • http://www.petebernardo.com/ Pete

    I agree with you on the Page Fold. I don't want to see everything above the fold, but I do want to see the goals of the site consider when designing above the fold. Funny enough I already commented on the lifebelow600 thread: http://iampaddy.com/lifebelow600/#comment-32324971 see if we agree :)

    I'm mixed on the mobile, we have a version of this site ready for mobile that we have not turned on yet. I do think there are many cases where a mobile versions should be served up if that user agent is detected but like ours include a link to the standard site. I think that is a good balance, because you are right there are larger screen devices coming out like the iPad but I still think small form factors will dominated the mobile space. So those on the go people in most cases will be looking for specific data, the easier you can serve the better.

    Thanks for the nice words on the site, we appreciate it!

  • Phil Glen

    I should also add that I really like your site, I came across it whilst looking for inspiration for a redesign of my own site. Looks fantastic on my 24″ iMac at home! Nice clean interface and great use of simple spot colour, also loving the simple yet effective use of jQuery to animate your banner div. Nice work!

  • http://betterinteractive.wordpress.com/2010/02/13/screens-are-getting-bigger%e2%80%a6-and-smaller-logic-by-design/ Screens are getting bigger… and smaller | Logic By Design « just do something… anything

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  • Phil Glen

    I should also add that I really like your site, I came across it whilst looking for inspiration for a redesign of my own site. Looks fantastic on my 24″ iMac at home! Nice clean interface and great use of simple spot colour, also loving the simple yet effective use of jQuery to animate your banner div. Nice work!

  • Fede

    Excellent site and very good ideas!

  • Fede

    Excellent site and very good ideas!

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